Website
A fast, clean site that explains what they do in seconds and makes it easy to call or request a quote.
Case study · Saber Steel
$5K in marketing. $150K in revenue.
Saber Steel is a structural and custom steel fabricator in Brooklyn, NY. We built their website and ran their Google Ads, social media and SEO. Their $5,000 marketing investment turned into $150,000 in revenue.
- 30x
- Revenue on marketing spend
- $150K
- Revenue from a $5K investment
- $7K
- Job won from one $70 Instagram post
- 11K
- Website visitors in a year, up 342%
The goal
More jobs, not just more clicks.
Saber Steel does serious structural and custom fabrication work, but online they were hard to find. They needed a steady stream of new jobs from contractors and property owners, and every marketing dollar traceable to real work coming in the door.
What we did
One team, every channel
Google Ads
Search campaigns aimed at people actively looking for their services, tuned for calls and quote requests instead of clicks.
Social media
Carefully crafted posts with small, targeted boosts to put their work in front of the right local audience.
SEO
On-page and local search improvements so they show up when customers search without paying for every visit.
Early results
From launch to a record month
Within a few months of launch, weekly visitors went from zero to over 300, driven mostly by Google Ads search and display campaigns. January 2021 set a record with 432 users, nearly double the month before.
Highlight
$70 → $7K
One post, one $7,000 job
We crafted a single Instagram post showcasing their work and put $70 behind it. That one post brought in a job worth $7,000, a 100x return on the ad spend.
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